Normal Until Night - Directors Cut

Sugoi wanted to showcase their new, highly reflective Zap Tech apparel in a series of match-cut clips for their website and social media. The goal was to create identical day and night scenes where the seemly normal looking clothing would suddenly reveal its reflective properties at night.

Client - Sugoi Performance Apparel

Agency - Good Fortune Collective

DP - Andre Nutini

Director - David Peacock

Editing - David Peacock & Andre Nutini

Post Production Sound - Keith White Audio

Colourist - Sam Gilling