This Shifts Everything
With the launch of SRAM’s new wireless Rival eTap AXS groupset, Good Fortune Collective created this campaign for the new product launch. This Shifts Everything ran as pre-roll ads on YouTube and various web players as well as promoted posts on social platforms.
Client - SRAM Road
Agency / Creative - Good Fortune Collective
Director - Andre Nutini
Director of Photography - Liam Mullany
Gaffer - Andrew Shirley
Editor - David Peacock
Post Production Sound - Keith White Audio
Colourist - Sam Gilling